Marketing A Global Resorts Network Business
No one likes “selling.” The very word conjures up images of shady men trying to sell junky cars or overzealous people on your doorstep, trying to get in. Everyone has been the target of such a salesperson at some time in their life. It is uncomfortable, and at best, the salesperson receives polite disinterest. About ninety-five percent of the population finds the idea of selling unappealing and even outright repellent. This puts people who depend on Global Resorts Network sales in an unenviable position - but it does not have to.
The difference between trying to sell a product and having interested parties come to you is in how you market yourself as well as your business and your product. As the owner of an MLM or online home-based business you face a long haul, which makes effective marketing all the more crucial. By the end of this article, you’ll know exactly how to take your marketing to the next level without having to use the Reverse Funnel System.
Let’s take a look at MLMs.
An Increasingly Challenging Market
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The world of Multilevel Marketing (MLM) is a very competitive field, as well as a difficult one. The reason why people like MLM home-based businesses is that you are in business for yourself but not by yourself. The point is to build a network through which to move your products. Income is derived from these primary sales as well as from sponsoring other distributors.
The Global Resorts Network business provides an excellent example for us as we talk about the most effective way to market your MLM business.
GRN offers perks for members as well as distributors. For a one-time fee, members can travel to four and five star resorts of the unheard of price of about $298 a week. In addition, members receive insane discounts on airfares, cruises, and amazing package deals. As an example of the savings, a family of six can book a vacation at a five star resort in Mazatlan using already-discounted Priceline for about $2369 per week. GRN members can book the same resort for $298 per week.
Benefits do not extend only to members. Affiliate distributors or MLM owners of Global Resorts Network businesses are taking part in a seven trillion dollar a year travel industry. For every membership they sell, they are paid $1000 in commissions. In addition, they also receive $1000 if one of the distributors whom they sponsor makes a sale. This way, Global Resorts Network business owners can seriously expand their income by actively selling as well as with “passive income.”
A great opportunity: But what about the actual “selling” – the job that so many people find so difficult and unappealing and which is time-consuming and ineffective? How can you effectively sell your product, GRN memberships for example, without having to resort to traditional (i.e. ineffective) sales tactics, cold-calling, and lead chasing? This is where your marketing platform or strategy comes in.
Understanding The Popular Reverse Funnel System
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A marketing platform that is often associated with %Global Resorts Network % businesses is the Reverse Funnel System (RFS). This is not the only method of marketing your home-based business, but because it is often mentioned in the same circles, it is worth taking a look at. The RFS is touted as being a “hands-free online home-based business program” that can earn you serious cash - thousands of dollars - every week. In the program, business people like yourself work toward building a network marketing organization and focusing on traffic generation to build income. The RFS takes bits and pieces of the Funded Proposal method (more on this below). Budding entrepreneurs are told that they are “buying into a real business.”
What, however, is this “real business”? It can be difficult to tell. RFS websites sing the praises of the system without ever telling prospective business owners exactly what the product or service actually is. The selling point that sells potential business owners on the RFS is the automation. It “takes you out of the equation; you can’t mess it up,” according to their campaign. Fully automated and free of the messiness of human interaction, it claims to ensure success.
The RFS is one way of marketing your Global Resorts Network business, but by no means is it the only way. Owning a business is nerve-racking under any circumstances, and it is especially so with MLMs. Remember, only about five percent of MLM home-based businesses make it. Why not give your endeavor the best chance at success?
Markteing Strategy Options
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As the owner of a home-based business, you have to be keenly aware of marketing. You can do this through methods like RFS, but an alternative you might find more effective for your Global Resorts Network business is self-branding - making your business unique and recognizable amongst all the others out there. As an MLM home-based business owner, you have to ask yourself - why are people going to buy from you as opposed to another site? The simple answer is YOU.
You are, in reality, marketing you. This helps you develop a strong customer base founded on trust. You develop and build your brand – your business’s or your personal identity – and get noticed, which is key. Your brand is what separates you from the rest of the pack. This is not a one-size fits all approach, like turn-key businesses can be. This is personal. It is your business.
This sounds wonderful in theory – and it is a very effective marketing strategy. But what do you do about cash flow as you are building your brand and your customer base, especially when you have a relatively expensive product? As a new or growing home-based business owner, advertising and marketing probably take huge chunks of your operating budget. They may even exceed your budget constraints. The solution? Another form of marketing called Funded Proposals.
Funded Proposals: A Crash Course
It is very difficult to sell a $3000 product to someone with whom you have no relationship. With Funded Proposals, your $3000 product becomes secondary. Your primary product will be an inexpensively produced and distributed line of products, such as ebooks, CDs and DVDs, newsletters, or email series. You can find many of these ebooks, CDs, DVDs, newsletters, and e-mail series for free. Items like these, while a good deal for your customers, provide valuable content. Instead of trying and trying to sell expensive products to make ends meet, you sell smaller ticket items to generate both income and interest. The people who come to your homepage and opt to sign up for the inexpensive product become your prospects. You can develop a relationship with them and sell them the more expensive secondary product later.
A funded proposal creates interest not only in your product but in buying it from you as well – which is where self-branding plays into this effective marketing strategy. You are not cold calling or pulling names out of a hat to try to get uninterested people to buy. You’ve already got their interest and now you can take your time ensuring you ge the sale.
For your home-based businesses, a generic information-related product like an ebook also appeals to the MLM strategic mentality as a whole, not just those specifically interested in GRN. This allows you to expand your customer base and encourage others to become Global Resorts Network business owners, which adds to your passive income.
This kind of system works in tandem with self-branding. You develop your customer base; you build a bond that lasts; you reap the rewards of your effort. There is no way to take the human element out of any business, let alone one as personally invested as GRN. What makes you unique among all the others out there is what makes people want to buy from you as opposed to another source. It is what keeps your customers coming back to to you.
Being the owner of your home-based business means you must be actively working to build your business. The worst thing you can do is nothing; you must be proactive. There are many ways to market your business. Whether that means using the RFS platform, self-branding, funded proposals, or other methods, you can give your Global Resorts Network business the best chance of success.