Latest Keyword Elite Review: The 3 Fatal Mistakes Of Pay Per Click Campaigns

Brad Callen’s Keyword Elite Review And How To Avoid The 3 Fatal Mistakes Of Pay Per Click Campaigns.

This article reveals which are the top 3 fatal mistakes in Pay Per Click campaign management. Additionnaly you will learn how to improve your campaign management. After having absorbed this article and used the method I’m outlining for you, you will be able to change your poor performing campaigns into money pumps.

I remember when I started my first Adwords Campaign. I was in such an emotional state…so excited! I read so many eBooks about PPC that I was sure to make thousands a day!

I spent some time looking for a product to promote, I used a Keyword software like Keyword Elite to find keywords with huge monthly search count and I started to bid on them and sent the purchased traffic directly to the merchant’s page.

How stupid I was! And I lost a nice amount of money.

Well this is exactly how many beginners proceed and their results are terrible! So terrible that several of them think that this internet marketing thing is a scam and that it doesn’t work.

They are right and wrong at the same time. It’s not as easy as many gurus tell it is, and this is where the scam is. But if you know how to do it, it does work, and it works pretty well.

So the 3 most frequent mistakes are:

1/ Putting a huge list of keywords into a single adgroup. When you do this you can’t have an ad which is relevant to your keywords AND to the destination page at the same time. Relevance is what you should strike for. If you are relevant you will experience high CTR (click through rate), high conversion rate and low priced bids.

2/ Ignoring the many long tail keywords. You see, Pay per click engines are now very competitive because thousands of marketers bid on the same keywords as you. Cost per click has dramatically increased these last years and it’s not rare to have to bid $5 for 1 click. This is why it is crucial to find the long tail keywords. For example if you are promoting a weight loss product, don’t bid on the keyword “weight loss”! You would pay a lot if you were to bid on this keyword and you would not make many sales because this keyword is not very targeted. You don’t know if the searcher is looking for “weight loss scams”, or “weight loss pills” or “weight loss books” or “weight loss natural methods” etc… Bidding on long tail keywords will allow you to pay less per click and to target people looking for what you are promoting.

3/ But the biggest mistake is without any doubt not tracking to the keyword level. What does it mean? Let’s say that you have a break even campaign, ie a campaign where you spend as much money as what you are earning from your sales. Did you know that in general about 90% of your keywords make you lose money? Only 10% are profitable. If you could remove the non converting keywords you would end up with a super profitable campaign.

The problem is to find which keywords are profitable and which are not.

Fortunately an excellent solution exist, by using Keyword Elite to find the long tail keywords and the special Keyword Elite Bonus available at this link, you will be able to easily create this kind of super profitable campaigns.